Prolific Group is a Thai industrial heating and furnace specialist with more than twenty years of experience and customers in seven countries. Marketing Bangkok designed and developed its new website, phiheating.com, on Drupal 11 with a custom theme: a bold, animated front end with a mega menu, a filterable product catalogue and a quote form that fills in the product automatically. A separate Clean Air Solutions section covers the company's environmental business.

The site runs in six languages: English, Thai, Japanese, Bahasa Indonesia, Simplified Chinese and Vietnamese. Every page, menu and product record is translatable, with language-specific URLs and hreflang tags so each market is indexed correctly.

Behind the scenes, editors get AI tools built into Drupal: an AI writing assistant in the editor, one-click AI translation of whole pages into every language, AI image generation in the media library and AI SEO/GEO analysis. A step-by-step user guide in English and Thai sits inside the admin area.

The site keeps all of its fonts and assets on its own server, with nothing loaded from third-party CDNs, to support Thailand's PDPA privacy law, and Marketing Bangkok hosts and maintains it.

phiheating.com home page

Website walkthrough

A tour of phiheating.com: the animated home page, mega menu, filterable product catalogue, product pages, language switch and the quote form.

What we built

  • Six languages - English, Thai, Japanese, Bahasa Indonesia, Simplified Chinese and Vietnamese, each with its own URLs, hreflang tags and translated menus.
  • Mega menu and product catalogue - products grouped by line and industry, filterable on the catalogue page, with specification tables on every product page.
  • Quote form that knows the product - the enquiry form fills in the product the visitor was reading about, so sales receives complete requests.
  • Clean Air Solutions section - a separate area for the group's environmental business with its own navigation and branding.
  • AI tools for editors - an AI writing assistant in the editor, one-click translation of whole pages into every language, AI image generation in the media library and AI SEO/GEO analysis.
  • Privacy and performance - fonts and assets are served from the site's own server with nothing loaded from third-party CDNs, supporting Thailand's PDPA, and pages are tuned for Core Web Vitals.
  • Editor user guide - a step-by-step guide in English and Thai, built into the Drupal admin.

AI tools for editors

Inside the Drupal 11 back end: the AI writing assistant, one-click translation of a whole page into every language, AI image generation in the media library and AI SEO/GEO analysis.