What ChatGPT ads are
ChatGPT ads are paid placements from OpenAI. They appear below ChatGPT's answer when the conversation relates to what you sell. Someone asking ChatGPT to compare serviced apartments in Sukhumvit, or to suggest an accounting firm in Bangkok, may see an ad from a business in that category.
Each ad is made of:
- your business name and logo
- a headline (up to 50 characters)
- a short description (up to 100 characters)
- a square image
- a link to your landing page
The ad carries a label and sits apart from ChatGPT's reply. OpenAI states that advertisers cannot change or influence what ChatGPT says, and that advertisers never see users' conversations.
Who sees them: people using ChatGPT on the Free and Go plans. Plus, Pro, Business, Enterprise and Edu accounts have no ads. Neither do accounts that OpenAI identifies as belonging to someone under 18.
How ChatGPT advertising works
ChatGPT ads have no keyword list for you to bid on. You write "context hints" instead: short descriptions of the topics and questions where your product is relevant. OpenAI's system reads the current conversation and decides whether your ad fits. If the user has ad personalisation switched on, it can also use some signals from their wider ChatGPT history. Context hints guide this matching but do not guarantee a placement.
There are three campaign objectives:
- Viewsyou pay per 1,000 impressions (CPM).
- Clicksyou pay per valid click (CPC). OpenAI suggests starting with a maximum bid of US$3 to US$5 per click.
- Conversionsthe system aims for a conversion event you choose, such as a lead form or a purchase. You still pay per click or per impression, not per conversion.
Ads compete in an auction that weighs relevance as well as bid. You can target countries, and in many cases regions, cities or postal codes. You can also target by platform (iOS app, Android app, desktop web and mobile web). Reporting covers:
- impressions and clicks
- click-through rate
- spend, average CPC and average CPM
- conversions, once you install OpenAI's conversion tracking
ChatGPT ads in Thailand
Thailand is on OpenAI's list of countries where businesses can use the self-service Ads Manager. To use it, the company that advertises and pays must be registered in Thailand. The minimum daily budget for an account billed in Thai baht is 205 THB.
Some points that matter for Thai advertisers:
- You need a credit card. OpenAI bills after the ads run, charging the card each time spend reaches a set amount. The first threshold is low and rises as payments clear.
- The country, currency and time zone you choose at sign-up cannot be changed later.
- OpenAI verifies each business. This can take up to seven business days, and ads do not run until it is done.
- OpenAI chooses the ad language from the user's location, settings and conversation language, so Thai and English ads need separate ad groups.
- Several categories cannot advertise outside the US for now. These include hospitals, health insurance, dietary supplements, personal loans, cryptocurrency and legal services. Other insurance, deposit accounts and auto loans are limited to advertisers OpenAI has approved. We check your category before you spend anything.
The platform is still labelled beta. OpenAI says delivery and spend can fluctuate while it develops the system, and it has not published performance benchmarks. We plan your first campaigns as tests, with a budget you are comfortable with.
Who ChatGPT ads suit
ChatGPT ads fit businesses whose customers research before they buy. Examples are B2B services, education, travel and hotels, property, software, and consumer products that people compare. If your customers already ask ChatGPT "which is better" or "what should I choose" questions about your category, this is a channel worth testing.
They suit you less if your category is restricted (see above), or if your buyers mainly use paid ChatGPT plans through their employer, because those users do not see ads.
How Marketing Bangkok helps
Under OpenAI's rules you own your ad account and invite us in as users. You keep the account, the data and the billing relationship if you ever stop working with us. We have run Google Ads campaigns since 2009, and ChatGPT ads follow the same discipline: test, measure, adjust.
Eligibility check
We confirm your business category is allowed in Thailand and look at which questions people ask ChatGPT about your products. If ChatGPT ads are a poor fit, we tell you before you spend anything.
Account setup
We guide you through creating the account and business verification, and set up billing in THB. We install conversion tracking on your website and add UTM tags so the traffic shows up in Google Analytics.
Campaign build
We write context hints and several headline and description variations in Thai, English or both. Our designers prepare the square images. OpenAI rewards a wide set of distinct ads, so we write more variations than a typical search campaign needs.
Landing pages
OpenAI reviews the landing page together with the ad, and the page has to match what the ad says. Our web team can adjust existing pages or build new ones.
Management and reporting
We review bids, budgets and ad variations throughout the month. You get a monthly report in plain language with spend, clicks, conversions and cost per lead, compared against your Google Ads where you run both.
ChatGPT ads and your organic visibility in ChatGPT
Paid ads and organic mentions are separate. An ad buys a labelled spot below the answer. It does not change what ChatGPT says about your business, and OpenAI states this directly.
Whether ChatGPT names your company inside its answer depends on what it can find and trust about you online: your website, structured data, reviews and mentions on other sites. That is generative engine optimisation (GEO), and we offer it as a separate service. Many clients run both, using ads for reach now while GEO work builds over months.
ChatGPT ads FAQ
Are ChatGPT ads available in Thailand?
Yes. OpenAI began rolling out ChatGPT ads in Thailand on 23 September 2026. Thailand is listed as available in self-service Ads Manager for businesses registered in Thailand.
How much do ChatGPT ads cost in Thailand?
The minimum daily campaign budget for THB-billed accounts is 205 THB. Beyond that, you set your own budget and maximum bid. For click campaigns, OpenAI suggests starting bids of US$3 to US$5 per click. Actual costs come from the auction and vary by industry.
Who sees ChatGPT ads?
Adult users on ChatGPT's Free and Go plans. Paid Plus, Pro, Business, Enterprise and Edu accounts do not see ads. Ads do not appear in Temporary Chats or next to conversations about sensitive topics such as health or politics.
Do ChatGPT ads affect what ChatGPT recommends?
No. OpenAI states that ads run on separate systems and that advertisers cannot shape ChatGPT's answers. To be recommended inside the answer, you need GEO work on your website and online presence.
Find out if ChatGPT ads fit your business
Tell us what you sell and who buys it. We will check your category against OpenAI's ad rules for Thailand and suggest a starting budget in baht.
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