LinkedIn as a marketing channel
LinkedIn is the leading B2B social media network with a user base of over 500 million businesses and professionals using the platform. Unlike other channels, LinkedIn offers the unique ability to target professionals and decision markers, making it the perfect marketing channel for B2B companies to acquire new leads. LinkedIn users are focused strictly on business, and 50% of them are earning over $75,000 a year. Half of all users have a college degree, 40 million are decision makers, and 61 million are considered senior-level influencers. It is the most used social media platform among Fortune 500 companies.
Back in 2016, Microsoft saw the potential of LinkedIn and purchased it for $26.2 billion.
How can LinkedIn help your business?
LinkedIn works best for specific B2B marketing campaigns where running ads on Google or Facebook is not going to reach the right target demographic. By running our ads on LinkedIn, we can get them displayed in front of the decision makers of your target industry. LinkedIn is not just for running ads; we help our clients with the management of their LinkedIn pages as well, creating content and monitoring the account.
Our LinkedIn services
Reach the people who make buying decisions in the companies you want to win.
LinkedIn Ads
Sponsored content, message ads and lead gen forms targeted by job title, industry, company and seniority.
Account-based marketing
We reach the decision makers at your list of target companies with tailored ads and content.
Company page management
A professional company page with regular posts that build trust with clients, partners and future employees.
Content and thought leadership
Articles, carousels and videos that position your company and its leaders as experts in your field.
Lead generation
Campaigns built to capture qualified B2B leads and send them straight to your sales team or CRM.
Reporting and optimisation
Clear reports on reach, cost per lead and conversions, with ongoing testing to lower your costs.
How we run your LinkedIn campaigns
From the right audience to qualified leads in your inbox.
Define your audience
We map your ideal customers by industry, company size and job role.
Create
We write the ads and content, and design the creatives and lead forms.
Launch
We launch your campaigns with conversion tracking and connect new leads to your sales process.
Optimise
We test audiences, formats and messages every month to improve your results.
Our clients
Trusted by leading brands
From multinational brands and international organisations to fast-growing Thai businesses.
LinkedIn marketing FAQ
Who should advertise on LinkedIn?
B2B companies that sell to other businesses, such as professional services, software, education, finance and industrial suppliers, and any organisation recruiting professionals.
Is LinkedIn advertising expensive?
The cost per click is usually higher than on Facebook, but the leads are often far more valuable because you reach decision makers directly. We set budgets around your cost per lead targets.
Can you target specific companies?
Yes. With account-based targeting we upload a list of target companies and show your ads to the people who work there, filtered by role and seniority.
Do you also manage our company page?
Yes. We create and schedule posts, grow your followers and keep your page consistent with your advertising.
Want to learn more about this service?
Tell us about your project and receive a no-obligation consultation.