
Ask ChatGPT, Gemini or Claude to recommend a hotel, a clinic or a marketing agency in Bangkok, and you will not get ten blue links. You get a short answer with two or three names. If your business is not one of them, the customer may never know you exist. That is why we now help our clients with Generative Engine Optimization (GEO), also called LLM optimization.
What is GEO?
GEO is the work of making your business easy for AI systems to find, understand and trust, so that they mention and recommend you in their answers. SEO helps you rank in Google's list of results. GEO helps you appear inside the answer itself, in ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot and Google AI Overviews.
Why it matters now
More and more people start their research by asking an AI assistant instead of typing keywords into a search engine. The questions are longer and more specific, such as "Which agency in Bangkok builds Drupal websites for universities?", and the assistant does the shortlisting for them. Businesses that AI understands well are recommended. Businesses it knows little about are left out, even if their website ranks well on Google.
How we help our clients rank in AI answers
1. Make your website readable for AI
We check that AI crawlers such as GPTBot, ClaudeBot, PerplexityBot and Google-Extended are allowed to read your site, and we publish an llms.txt file: a plain summary of who you are, what you offer and where, written for language models. Fast, clean pages that work without heavy scripts are easier for every crawler to understand.
2. Structured data that spells out the facts
We add complete schema.org markup for your organisation, services, locations, articles and FAQs. This turns your key facts, like your services, address, founding year and reviews, into data that AI systems can read without guessing.
3. Answer-first content
AI assistants quote content that answers a question clearly. We restructure service pages so the first lines say exactly what you do, for whom and where, and we add FAQ sections built around the real questions your customers ask, in both Thai and English.
4. Brand authority and citations
Language models trust businesses that are mentioned consistently across reputable sources. We make sure your Google Business Profile, directory listings, partner pages and review sites tell the same story, and we earn mentions on the Thai and international sites that AI systems rely on.
5. Measuring AI visibility
Every month we ask the major AI assistants the questions your customers ask, track how often your brand is mentioned compared with your competitors, and report on the traffic that arrives from AI tools in Google Analytics.
We use the same approach on our own website
When we rebuilt the Marketing Bangkok website, we applied every one of these steps: a published llms.txt, full structured data on every page, FAQ markup, answer-first service pages and fast, accessible pages in Thai and English. It is the same checklist we now use for our clients.
The benefits for your business
- Be part of the shortlist. When customers ask AI for a recommendation, your business is one of the names they see.
- Higher quality leads. People who arrive after an AI recommendation have already been told why you are a good fit.
- Accurate information. AI describes your services, prices and location correctly instead of guessing or using old information.
- Stronger SEO too. Structured data, clear content and brand authority also improve your Google rankings.
- Ahead of competitors. Most businesses in Thailand have not started GEO yet, so early movers stand out.
How to get started
The best first step is to find out what AI says about you today. We offer a free AI visibility check: we ask ChatGPT, Gemini and Claude the questions your customers ask and show you how your brand and your competitors appear. Learn more about our LLM Optimization (GEO) service, or request your free check.

