Search Engine Optimization (SEO) is the process in which a website is optimized to rank higher for certain keywords in search engines (mostly in Google Search).

SEO can be split into onsite and offsite SEO. Onsite SEO is the process of optimizing your website, which includes things like the speed of how your website loads, what content your website shows, and the user’s overall experience on your website. Once your website is full of quality content, has a good user experience, and loads fast, the main SEO work begins with offsite SEO.

Many websites that you will compete against will also have good content, load fast, and have a positive user experience, so search engine algorithms require other ways to determine who should rank above who. Offsite SEO is used to differentiate your website from competitors by giving more authority to your website. This authority is built in a number of ways with back links (third party websites linking to your website), social media signals, and other online activities. Search engines use an algorithm that compares the authority of your website against competing websites to determine how your website should rank.

Every SEO campaign is unique; therefore, we do not charge a fixed fee for every campaign. This is because each campaign has different keywords to optimize and rank, and each client has different competitors to compete against. Depending on the difficulty to get a keyword ranking, it will require more (or less) time and effort from our team. Before we send a proposal and before starting a new SEO campaign, we research potential keywords that would be beneficial for our clients to rank for and the competitors for those keywords in order to determine the appropriate fee.

SEO is not the quickest way to generate traffic. Running a pay-per-click ad campaign is faster. However, the organic traffic from SEO is much more likely to convert better than paid traffic, so if you are not in need of urgent traffic, investing in SEO for the long term is definitely recommended. For our campaigns, we require a minimum of three months. This is because it can take time for Google and other search engines to assess our work before it changes your rankings, though we usually generate results within the first two months. Since SEO is a major part of most businesses marketing plans, we recommend a longer-term strategy once initial results have been achieved.