This course was created because search engine optimization (SEO) and online marketing, sometimes called search engine marketing (SEM) are becoming critical elements in any company's marketing plans. Until now, most companies that wanted to maximize their efforts in these areas had no alternative but to hire one of the many SEO and SEM companies that are now operating in Thailand. Unfortunately, many of these companies have very little real expertise in these fields and a lot of money has been wasted by clients trying to improve their website traffic and sales. Quite frankly, Thailand, like many other developing countries, is very far behind the leading countries in the world when it comes to SEO and SEM knowledge.
Also, these SEO and SEM companies usually charge fairly high rates, making it hard for clients to get a good return on their investment. The solution, we feel, is for companies to have THEIR OWN SEO and SEM experts in-house. The costs are much lower this way and the companies have greater control over this important aspect of their overall marketing plan.
Instead of paying money every month to an outside consulting company, you can pay once to have one of your existing employees completely and fully trained to perform all of your SEO and SEM activities. This is both cost-effective and much more efficient over the long-term.