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12 November 2009

Marketing in Bangkok is a unique experience when compared to many other cities and certainly when compared to American cities. First, the Asian culture is completely different from the west. Second, although the overwhelming majority of people in Bangkok are Thai, there are also sizable communities of people who speak Japanese, English and Chinese. This means that trying to reach people through Traditional media can be difficult since there are Thai, English and Japanese newspapers here and radio stations in Thai, English and Chinese. And the mass market TV stations ...

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