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19 November 2010

Are Your Throwing Money Away On PPC?

Pay-Per-Click (PPC) ad campaigns are a great way to bring in tons of qualified traffic into a particle page on your website. We use Google AdWords for most of our clients and even for ourselves to help promote our 3 day SEO training course. Google AdWords is easy enough to setup and run but becomes much more complicated when it comes to getting the most out of your money. It’s very easy to incorrectly setup your campaign and waste your money, in fact almost every client and student who’s AdWords campaigns we’ve inspected are either setup ...

12 October 2010

This post will be very useful for those who are about to or are currently managing their own Pay Per Click (PPC) campaigns on Google AdWords. Many businesses do manage their own AdWords campaigns in-house and simply don’t know what they’re doing and end up wasting their money while getting poor ROI.

Now there is a lot of things to consider when doing your own Google Adwords campaign but for this post i’d like to share just one of the many mistakes people make, please observe the picture below:

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03 August 2010

For as long as there have been search engines, there has been SEO (search engine optimization). SEOs are people who try to manipulate the free organic search engine results for their website by performing different techniques both on their website and off their website. The sole reason to performing search engine optimization is to achieve higher free organic rankings and to get more exposure for a particular website. A whole industry has developed around this process, and there are various SEO companies of all sizes throughout the world.

Achieving a top 10 ranking on a search engine for a popular keyword that relates to your business can mean a surge in traffic and new ...

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